Today’s competitive environment demands that organizations take disciplined action. But, disciplined action is not possible without disciplined thought, specifically, strategic choice. Choice about what you will and will NOT do. According to strategy expert Michael Porter, the essence of strategy is “deciding what not to do.”
Sustainable success requires being different in ways that matter to customers. Answering three questions will determine your strategic difference.
Executing your strategy is a universal challenge.
Strategy execution is hard for a variety of reasons, but it is not rocket science. You simply need a system to manage it.
“It’s better to have grade-B strategy and grade-A execution than the other way around.”
- Michael Porter
Two previous studies*, involving over 2000 organizations over ten years, provide compelling evidence that organizations that effectively implement a systematic, organization-wide approach to managing all key aspects of the business perform better. The first study found that the compound growth rates in earnings were more than double those of the control firms over four years after implementation, and about 75% in terms of compound sales. Here are a few key findings:
*”Don’t Count TQM Out,” by Hendrix and Singhal in Quality Progress Magazine, April 1999
“Does Quality Still Pay?” by Zhang and Xia in Production and Operations Management, January 2013
Sources: The Energy Project, What Is Your Quality of Life at Work, 2013; Edelman, The Goodpurpose Study, 2013; Raj Sisodia, Firms of Endearment, 2007; Havas, Meaningful Brands Index (2013), EY Beacon 2014.
Kingdom ERM is the complete
Employee Relationship Management System that organizes employee care like CRMs organize customer care.
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