According to the most recent Deloitte Millennial Survey released May 15, 2018, where the firm surveyed 10,455 millennials and 1,844 Gen Z youth from around the globe, a dark and foreboding pattern is emerging – and it should serve as a shot across the bow to organizations that will increasingly rely on these new generations of workers.

An article recently published in Forbes, “Millennials And Gen Z Have Lost Trust And Loyalty With Business“, the author Dan Pontefract zeros in on the latest worrisome trends.

Survey respondents in these two generational group feel there is now a significant gap between a purpose-driven business and how they are, in fact, operating.

Note the following massive changes in perception in millennial and Gen Z opinion – in just one year.

    • Do businesses behave ethically? (48% in 2018 vs. 65% in 2017)
    • Are business leaders committed to helping improve society? (47% in 2018 vs. 62% in 2017)

Two additional findings paint a pessimistic picture:

    • 75% believe leaders/business focus on their own agendas rather than considering the wider society
    • 62% think leaders/business have no ambition beyond wanting to make money

Keep in mind, these two age groups ARE the future of work – they are your organizations talent pool of future leaders. Employee recruitment and employee retention are depending on them. 

If your organization is not currently assessing what you need to do to realign toward becoming purpose-driven, the author warns this “mindset is naïve and terribly backward-thinking.

Time to sound the alarm?  If your organization is serious about relevance in this next era of the future of work, consider this your wake-up call.

While there’s still time, it’s ticking away…

Don’t know where to start?  You’ve come to the right place. Contact us today, and let’s begin the conversation on becoming a purpose-driven organization.



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