Over the past ten years, millennials have rapidly become the largest segment of workers. By 2025, millennials will comprise 70% of the U.S. workforce. This generation brings different work attitudes, expectations, and behaviors.  According to a recent Deloitte study, “a sense of purpose” is part of the reason 60% of millennials chose to work for their current employers.

Understanding this trend has led to mainstream exploration of what it means to become a purpose-driven organization, as well as how to put in place an effective management system that addresses this changing needs and requirements.

Leaders Need New Skills and Tools to Engage the Changing Workforce

What today’s business leaders must do to transform the way people engage their hearts and minds in a shared purpose, resulting in greater personal fulfillment AND better organizational performance.  Simply put, your organization’s leaders will need to master new skills to engage and align people around a shared purpose. 

To do this effectively, organizations will need to adopt a new and different type of management system – a purpose-driven management system.  It must be strong in strategy and execution functions, but it must also equip leaders with a new way to engage people – at all levels – in the same shared purpose.  The following graphic is  a snapshot of six basic disciplines that need to be established if you want to build a high-performing, purpose-driven organization.

The Emerging Importance Of Becoming A Purpose-Driven Organization 1

It is not enough for a next generation management system to just automate and streamline processes. The necessity and the challenge is equipping leaders to transform the culture to one of engaging everyone to maximize and align their potential with a shared purpose. Systems and processes cannot do that on a sustainable basis – only people can.

To be effective, a purpose-driven management system needs to be optimized to support a new generation of leaders who want to engage purpose-driven workers. This cannot be done with the old models for management and leadership. It requires consciously training leaders in basic competencies AND reinforcing applied learning using those same competencies.

Intrigued? Download our new eBook “Why and How To Build A Purpose-Driven Organization”  



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