1. Problems create opportunities
  2. The impossible is a paradigm – Change your mind to change your performance
  3. Ask why five times to get to the real answer
  4. Eliminate excuses – do it right the first time
  5. Correct errors immediately
  6. Involve everyone – we are smarter as a group than a single individual
  7. Reconsider rigid thoughts, situations change
  8. Think simple, not perfect solutions
  9. Use your mind more than your money
  10. The goal: continuous improvement over delayed perfection